It suggests environmental communication and education merits further investment and a strategic approach if we are to see progress towards environmental goals. Cases and papers are divided in three sections.

Section 1: Some bases for education and communication planning.

What have been influential factors in developing action for the environment? What is social marketing? What is the role of communication as a means of achieving policy? Knowing the cultural and social context before planning a programme.

Section 2: Lessons from NGO educational programmes

describes the principles for planning effective educational programmes. How du you measure success? One educational programme resulted in an increase in wildlife populations.

Section 3

reviews national or government efforts to organize environmental education activities in a more strategic framework. Many of the examples show the importance of becoming more managerial at the government level in order to facilitate action by community organizations and educational institutes.

Papers available from: IUCN Publications Services Unit 219c Huntingdon Road Cambridge CB3 0DL, UNITED KINGDOM Tel: +44.1223.277894 Fax: +44.1223.277175