Companies, with an eye to expanding market share, are constantly seeking ways to differentiate themselves from the competition. The development of new, environment-friendly products allow them to cash in on this lucrative and burgconing market. Will they be able adequately to handle these arguments and integrate the principles of caution and objectivity into their publicity and information communication? Here too, the time has come to assess the situation.

Envirocom's 2nd European Forum, devoted to "Information Communication in the Face of Uncertainty" will address these issues. How can we manage fragmented environmental data? How can we simplify without deceiving; avoid deforming the truth through exaggeration, and measure the consequences of an increasing sense of vulnerability? These are the main themes of the Forum.

European specialists in the fields of science, journalism, communication, social science and forestry, will be presenting their points of view and experiences. Using concrete illustrations, they will identify methods and means which will facilitate a clarification of environmental data and make it possible to provide more objective information to the public.

Those who are particularly concerned by these questions are invited to participate in this Forum: Environmental executives and companies active in environmental concerns Scientists, researchers, university students and meteorologists Public and political bodies, information officers dealing with environmental issues Journalists, the media, editors Professionals working in public relations and mass communication Environmental protection organisations, ecologists, forestry groups

For further information please contact:

ENVIROCOM
Case postale 1642-2002 Neuchatel
SWITZERLAND
Tel: +41.38.299925
Fax: +41.38.299929